Home > News > Logitech 'Forever Mouse' Subscription Concept Goes Over As Well As You Would Think

Logitech 'Forever Mouse' Subscription Concept Goes Over As Well As You Would Think

Jan 25,25(10 months ago)
Logitech 'Forever Mouse' Subscription Concept Goes Over As Well As You Would Think

Logitech's CEO Unveils "Forever Mouse" Concept, Sparking Gamer Debate

Logitech's new CEO, Hanneke Faber, recently introduced a potentially revolutionary concept: the "forever mouse." This premium gaming mouse, still in the conceptual phase, aims for indefinite usability through continuous software updates, much like a Rolex watch, according to Faber's statements on The Verge's Decoder podcast. The idea is to eliminate the need for frequent hardware replacements, focusing instead on sustained functionality via software enhancements.

Logitech 'Forever Mouse' Subscription Concept

While acknowledging the need for occasional hardware repairs, Faber emphasized the potential longevity and high quality of the "forever mouse," comparing its value proposition to luxury goods. She highlighted the lack of need to discard a high-quality watch, posing the question: why discard a similarly high-quality mouse?

Logitech 'Forever Mouse' Subscription Concept

The high development costs of such a product, however, suggest a subscription model might be necessary for profitability. Faber confirmed that this subscription would primarily cover software updates, mirroring existing subscription services for video conferencing. Alternative models, such as trade-in programs similar to Apple's iPhone upgrade program, are also under consideration.

Logitech 'Forever Mouse' Subscription Concept

This "forever mouse" concept aligns with a broader industry trend towards subscription-based models, seen across various sectors, including gaming. Examples include HP's printing service and price increases for Xbox Game Pass and Ubisoft+. Faber also noted the significant growth potential within the gaming peripheral market.

Logitech 'Forever Mouse' Subscription Concept

The announcement, however, has met with mixed reactions from gamers online. Many expressed skepticism and humor regarding a subscription for a common peripheral, with some suggesting it's a concept that should have originated with a company known for subscription services. The debate continues as to whether this innovative approach will be embraced by the gaming community.

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