Laptops can be a significant investment, but strategic timing can help you save a considerable amount. Even with the latest models in 2025, there are optimal periods throughout the year to purchase a laptop at a more affordable price. With President's Day sales approaching, let's explore the best times to buy a new laptop annually.

For the Best Time to Buy a Laptop in 2025, Keep in Mind:

• Big Sales Events: Black Friday, Cyber Monday, Prime Day
• Back to School Timing
• New Hardware Releases

Black Friday / Cyber Monday

Black Friday and Cyber Monday are prime times for snagging a laptop deal. These sales aren't just about doorbusters; they coincide with the release cycles of new laptop hardware, typically in early January or October. This means last year's models, or those that became outdated after CES, see significant discounts. Retailers like Amazon and Best Buy slash prices to clear out older inventory for new stock. While you might not get the latest model, a 20-30% discount can make a big difference.

For instance, new MacBook models often see discounts shortly after their release during these sales. Black Friday in 2025 falls on November 28, but deals start rolling out in late October, following Amazon's October Prime Day.

Amazon Prime Day

Amazon's Prime Day, typically in mid-July, isn't as renowned for laptop deals as Black Friday, but it still offers value. You might not find the top-tier models at a steep discount, but it's an excellent time to buy budget-friendly options like Chromebooks, which are already affordable and see further price cuts during Prime Day.

October Prime Day

Amazon's second Prime Day in October offers similar discounts to the summer event but with fewer laptop deals than Black Friday. It's still a worthwhile event to consider if you're looking for a fall purchase.

Other Sales Events

Beyond the major sales events, holidays like President's Day, Memorial Day, Labor Day, and the Fourth of July often feature laptop deals. Retailers such as Best Buy frequently announce sales during these times.

If You Want the New Hotness

If your goal is to get the latest and greatest, keep an eye on announcements from Nvidia, Intel, or AMD. New laptop hardware often debuts at CES, as seen in 2025 with a focus on AI assistants and Mini-LED displays. For instance, Razer's new RTX 5090 laptops were highlighted.

For ultrabooks, Intel's U-series processors can be released unpredictably, so staying updated with tech news is crucial. If you want the newest models as soon as they're available, vigilance is key.

New Hardware Can Lower Prices, Kind of

When new hardware hits the market, prices of last-generation models drop. While buying a year-old laptop might seem less appealing, the differences between generations are often minor. For example, moving from a 13th-gen to a 14th-gen Intel processor won't significantly impact everyday tasks. Snagging a last-gen laptop at a discount remains a smart move, especially for MacBooks, where new releases prompt owners to sell their older models at reduced prices.

Top Affordable Laptops to Choose From Right Now

If waiting isn't an option, here are some budget-friendly laptops to consider from our guides:

Dell XPS 13

If you're looking for a MacBook alternative without breaking the bank, the Dell XPS 13 is a top choice. $999.00 See it at Dell

ASUS TUF Dash 15

For a gaming laptop under $2,000, the ASUS TUF Dash 15 offers great value. $1,149.99 See it at Amazon

Microsoft Surface Pro 9

One of the best detachable laptops, especially with Microsoft's ARM-based SQ 3 processor. $1,399.99 See it at Best Buy

Apple MacBook Air M2

The 2022 MacBook Air M2 is ideal for everyday use. $1,665.00 See it at Amazon