The LEGO craze shows no signs of slowing down! What started as a childhood pastime has captivated teens and adults alike, with sets evolving into intricate displays, collectible masterpieces, and even stylish home décor. From playful building experiences to stunning dioramas, the variety is astounding.

With hundreds of sets available, navigating the LEGO landscape can be tricky. Finding a specific set, especially a retired one, at a reasonable price can be a real challenge. LEGO's practice of retiring sets, even popular ones, fuels a resale market where prices often inflate by 200-300%.

And let's be honest, LEGOs aren't cheap. The price has steadily increased over the years. Consider the iconic 7541-piece Millennium Falcon, released in 2017 for $800 (already above the average price-per-piece). Today, it commands around $850, highlighting the investment involved.

But don't despair! Smart shopping can help you snag the LEGO sets you crave without breaking the bank. Here's your guide to the best places and times to find amazing deals in 2025.

Where to Buy LEGO Sets Online

LEGO Store: The official LEGO store boasts the largest selection, easy sorting options (theme, price, release date, rating), responsive customer service, and the valuable LEGO Insiders program. This free program offers early access to sets, rewards for spending, and exclusive sets unavailable elsewhere.

Amazon: A reliable option for finding LEGO sets with modest discounts.

Target: Offers modest discounts and accepts LEGO Insider points (though the exchange rate might not always be ideal).

Walmart: Similar to Target, offering modest discounts on a selection of LEGO sets.

The LEGO Store's points system is a key advantage. Every dollar spent earns 6.5 points, equivalent to $1 for every 130 points—a 5% return redeemable on future purchases. Double points events throughout the year further boost this value.

While Amazon, Target, and Walmart offer discounts, the LEGO Store's points system and exclusive sets often make it a worthwhile choice, even at full price. It all comes down to comparing prices and weighing the benefits.

Where to Buy Retired Sets Online

For retired sets, unofficial marketplaces like Craigslist, eBay, and Facebook are your only option. Be prepared for higher prices; direct communication with sellers, haggling, and thorough comparison shopping are crucial.

Where to Buy LEGO Sets in Stores

While online offers greater variety, in-person shopping provides a hands-on experience. The LEGO Store offers the same benefits as its online counterpart, plus interactive building stations and minifigure customization.

Target and Walmart's LEGO sections are worth checking, but compare their offerings to the LEGO Store's inventory. Gamestop and Barnes & Noble also carry LEGO sets, though discounts are less likely.

A final tip: Brick-and-mortar stores might have recently retired sets still on their shelves, offering a chance to snag a deal.

When Do LEGO Sets Go on Sale?

Beyond standard box-store discounts, LEGO sets rarely go on sale. However, key dates offer opportunities:

• May 4th (Star Wars Day): Double Insider points on Star Wars sets.
• March 10th (Mario Day): Deals often partnered with Nintendo.
• Year-Beginnings: Clearance deals at box stores as they refresh inventory after the holiday season.
• Holiday Season (Black Friday, Cyber Monday, Amazon Prime Days): Expect deeper discounts.

Stay alert for sales events throughout the year to maximize your LEGO savings!