A recent GEM Partners survey reveals the top brands in Japan across seven media platforms. Pokémon secured the number one spot, achieving a remarkable reach score of 65,578 points.

This "reach score" is a proprietary metric calculating the daily brand interactions via apps, games, music, videos, and manga. The survey sampled 100,000 Japanese individuals aged 15-69 monthly.

Pokémon's dominance stems largely from its App Games category performance (50,546 points, 80% of the total score), fueled by Pokémon GO's enduring popularity and the launch of DeNA's Pokémon Trading Card Game Pocket. Significant contributions also came from Home Video (11,619 points) and Video (2,728 points) categories. Strategic partnerships, like the Mister Donut collaboration, and the rising collectible card game craze further boosted reach.

The Pokémon Company's 2024 financial statement underscores this success, reporting 297.58 billion yen in sales and 152.23 billion yen in gross profit. These figures solidify Pokémon's position as a leading and rapidly expanding brand in Japan.

The Pokémon franchise encompasses a diverse media landscape: video games, animation, films, card games, and more. Managed collaboratively by Nintendo, Game Freak, and Creatures since The Pokémon Company's 1998 formation, the brand's coordinated efforts clearly pay off.