Home > News > ‘I Am 100% Sure They Are Really Mad, to the Most Severe Level’ — Ex-Nintendo PR Managers React to Switch 2 Leaks

‘I Am 100% Sure They Are Really Mad, to the Most Severe Level’ — Ex-Nintendo PR Managers React to Switch 2 Leaks

Mar 17,25(5 months ago)
‘I Am 100% Sure They Are Really Mad, to the Most Severe Level’ — Ex-Nintendo PR Managers React to Switch 2 Leaks

Two former Nintendo of America employees have shed light on the impact of the ongoing Switch 2 leaks, suggesting significant internal disruption and a compromised ability to surprise fans. Recent leaks have revealed purported release dates, game titles, and even mockups of the device itself, including images of the motherboard and Joy-Cons. Nintendo has officially dismissed these as "unofficial."

In a YouTube video, former Nintendo PR managers Kit Ellis and Krysta Yang, leveraging their combined decade-plus of experience at Nintendo and firsthand knowledge of past leaks, discussed the likely internal fallout. Yang stated unequivocally, "I am 100% sure that they are really mad, to the most severe level," describing the internal reaction with a humorous yet telling reference to the infamous "hot exclamation mark emails."

The pair highlighted the disruptive effect leaks have on staff, suggesting that the ongoing investigations, especially so close to the anticipated reveal, are significantly impacting the team's ability to focus on the console's launch. Yang described a "high-stress situation" and a "highly chaotic situation… a real pressure cooker" within the company. Ellis added, "They do have very good people who investigate these things. They will eventually get to the bottom of it."

Genki Nintendo Switch Mockup Images from CES 2025

3 Images

The leaks, they both agreed, will likely hinder Nintendo's ability to surprise its fanbase. Ellis noted, "It’s impacting the way we are all going to view this official announcement."

Addressing speculation that Nintendo itself orchestrated the leaks, both Ellis and Yang firmly dismissed the idea. Ellis emphasized the company's strong emphasis on surprise, recounting mandatory lectures on the "value of surprise," stating, "Nothing we do is more important than surprising… There is absolutely nobody trying to do this on purpose." He further highlighted the significant disruption to the launch preparations.

Ellis predicted a reevaluation of Nintendo's product security protocols in response to the leaks, citing the eight-year gap since the original Switch launch in March 2017 as a contributing factor to potential weaknesses in their current processes.

What rumored Switch 2 feature are you most excited for? -------------------------------------------------------

AnswerSee Results

While all information remains unofficial until a formal announcement, Nintendo has confirmed backward compatibility with original Switch games and Nintendo Switch Online integration for the upcoming Switch 2. The company has also stated that the console will not launch within its current fiscal year, meaning an April 2025 release at the earliest. An official announcement is expected in the first quarter of this year.

Discover
  • Virtual Lawyer Mom Adventure
    Virtual Lawyer Mom Adventure
    Discover the Perfect Work-Life Balance in Virtual Lawyer Mom AdventureStep into the shoes of a modern superhero - a woman who juggles high-stakes court cases with bedtime stories and family dinners. Virtual Lawyer Mom Adventure creates a captivating
  • OpenSnow: Snow Forecast
    OpenSnow: Snow Forecast
    Planning your next snowy adventure just got easier with OpenSnow: Snow Forecast. This powerful app serves as a one-stop destination for all your winter weather needs, delivering precise snow forecasts, real-time trail conditions, and live mountain cameras. With tools like 10-day forecast comparisons
  • Curél肌手帳
    Curél肌手帳
    By tracking key factors such as skin tone, sleep quality, stress levels, physiological conditions, and daily skincare routines, you can gain valuable insights into how your lifestyle, weekly habits, and even weather conditions affect your skin.Curél Skin Notebook is a dedicated skin-tracking app des
  • Ad:VIP
    Ad:VIP
    The Ad:VIP App is transforming the way you shop and earn by turning everyday purchases into long-term rewards. Whether you're buying groceries, upgrading your tech, or even purchasing a new car, every transaction earns you Ad:vantage Tokens. These tokens don’t just sit idle—they grow in value over t
  • PLASTIC ARTS オフィシャルアプリ
    PLASTIC ARTS オフィシャルアプリ
    Has released the official app of "PLASTIC ARTS"!Now available: the official PLASTIC ARTS app!Stay connected with the latest updates and enjoy convenient features designed to enhance your experience with PLASTIC ARTS—all from the palm of your hand.[Features available in the app]With this app, you can
  • 鹿児島の美容室ボナセーラの公式アプリ
    鹿児島の美容室ボナセーラの公式アプリ
    Stay updated with Bonasera beauty salon's latest news and exclusive offers through the app in real-time.Discover the official Bonasera app.Receive Bonasera's latest updates and special deals instantly