Ponos' The Battle Cats celebrates 12 years of quirky cat-themed tower defense action! To mark this milestone, they've launched a new Sengoku-era ad campaign, a blend of historical art and the game's signature humor.

The campaign, titled "The Way of the Cat," features cinematic commercials showcasing the Sengoku period's tactical warfare, interwoven with the game's signature quirky cat designs and cat food cans. Developed in partnership with R/GA, the ads are designed to attract both existing and new players.

Ponos' COO and Managing Director, Seiichiro Sano, stated, “As we celebrate 12 years of The Battle Cats, we’re excited to challenge perceptions and showcase the game’s strategic depth. This collaboration with R/GA honours our heritage while inviting new players to experience the thrill of tactical gameplay in a fresh way.”

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Ready to join the feline fray? Download The Battle Cats for free (with in-app purchases) on the App Store and Google Play. Stay updated on the latest news via their official Facebook page and website.