Coperni's Fall/Winter 2025 show was a groundbreaking event that seamlessly merged fashion with gaming culture, held at the adidas arena in Paris—a venue renowned for esports events. The show broke from tradition by seating 200 gamers in ergonomic gaming chairs, actively playing Fortnite and other games during the presentation, transforming the runway into a nostalgic yet futuristic scene reminiscent of '90s LAN parties.

The FW25 collection was a testament to the fusion of fashion and gaming, featuring pieces that paid homage to gaming's golden era. Standout items included dresses made from puffy technical fabrics, inspired by sleeping bags used at all-night LAN parties, and small storage bags attached to tights and sequined dresses, reminiscent of Lara Croft's utility holsters from Tomb Raider. The newly unveiled Tamagotchi bags also made their runway debut, adding a playful nod to handheld gaming nostalgia.

Gaming-inspired films also influenced the collection, with motifs like the dragon tattoo from The Girl with the Dragon Tattoo and the high slit from Alice's dress in Resident Evil (2002) reimagined in various looks. These cinematic references added depth, bridging the gap between digital worlds and real-life fashion.

Coperni's commitment to exploring the intersection of technology and fashion was evident in this season's womenswear collection. By focusing on gaming—a traditionally male-dominated space—the brand challenged stereotypes and promoted inclusivity in fashion.

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The show itself became a viral sensation, with videos of the gamer-filled runway flooding social media shortly after the event, reinforcing Coperni's reputation for creating unforgettable spectacles. This isn't the first time Coperni has made an impact at fashion week; last season, they closed Paris Fashion Week with a fairytale-like showcase at Disneyland Paris, and in previous years, they've introduced innovations like spray-on dresses, robot dogs, and glass handbags.

image: instagram.com

With its FW25 collection, Coperni continues to captivate both online and offline audiences, redefining the traditional runway show format by blending creativity, technology, and storytelling. As social media buzzes with reactions to the gamer-infused runway, Coperni solidifies its position as a trailblazer in modern fashion, pushing the boundaries of what a fashion show can be and resonating far beyond the fashion industry.