Nexters' fantasy RPG, Hero Wars, surpasses 150 million lifetime installs, marking a significant achievement for the five-year-old title. Despite intense competition, Hero Wars maintains its position as a top-grossing game and remains prominent in various app store charts. Its continued success, particularly considering its unconventional advertising style, is noteworthy.

Unconventional Marketing and a Successful Collaboration

While Hero Wars' unique (some might say bizarre) advertising campaigns might deter some, its recent collaboration with Tomb Raider is likely a major factor in its latest milestone. The partnership lent an air of credibility, potentially encouraging hesitant players to try the game. This strategic move clearly paid off. Future collaborations seem highly probable, given the success of this venture.

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