Squid Game: Unleashed is celebrating Season 2 with a wave of fresh content! Get ready for new characters, a brand-new map, and exciting challenges. Plus, exclusive in-game rewards await those who tune into the new episodes!

Netflix's surprising holiday release of Squid Game: Unleashed, a free-to-play battle royale game based on the hit Korean drama, was a bold move. Now, with Season 2 content, they're cleverly incentivizing both subscribers and non-subscribers alike.

What's in store for players? Starting January 3rd, a map inspired by the Season 2 mini-game "Mingle" will debut. New playable avatars include Geum-Ja, Yong-Sik, and rapper Thanos (not the Marvel villain!).

Geum-Ja and Thanos will have special unlock events on January 3rd and 9th respectively. And here's the best part: watching Squid Game Season 2 episodes earns you in-game cash and Wild Tokens! Watching up to seven episodes unlocks the exclusive Binni Binge-Watcher outfit.

Here's the January content calendar for Squid Game: Unleashed:

• January 3rd: The Mingle map launches alongside Geum-Ja. Her "Dalgona Mash Up Collection Event" runs until the 9th, challenging players to complete Mingle-inspired mini-games and collect Dalgona tins.
• January 9th: Thanos arrives with his "Thanos’ Red Light Challenge," running until the 14th. Players earn him by eliminating opponents with knives.
• January 16th: Yong-Sik joins the game as the final character addition in this update.

Squid Game: Unleashed might just be a game-changer for Netflix's gaming ambitions. Offering free access was a bold move, but rewarding Netflix subscribers and encouraging viewership is a brilliant strategy to support the show's success.