While Black Friday remains the pinnacle for snagging deals on nearly everything, the landscape of seasonal sales has expanded significantly in recent years. In 2025, retailers are gearing up for a year-round shopping spree, making it an opportune time to hunt for bargains on tech gadgets, video games, and more. Whether you're shopping online or in-store, planning your purchases around key sale dates can lead to substantial savings.

If you're aiming to maximize your savings throughout the year, here are the major sales events to keep on your radar for 2025 and beyond.

1. Valentine's Day Sales (Now–February 14)

   While not traditionally seen as a shopping holiday, Valentine's Day prompts a surge in gift buying, leading to early February discounts that last until the big day. Expect deals on smart watches, jewelry, LEGO flower sets, video games, and book sets. As the first significant sales event of the year, Valentine's Day offers some of the lowest prices you'll see.

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2. Presidents' Day Sales (February 13–17)

   Following Valentine's Day, Presidents' Day marks the first federal holiday with notable sales. Expect discounts on mattresses, clothing, laptops, and PCs, with some retailers, including Amazon, offering sitewide sales.

3. Tax Day Sales (April 15)

   After a lull in sales events, Tax Day brings discounts as retailers capitalize on consumers' tax returns. Look for deals on TVs, electronics, and LEGO sets.

4. Star Wars Day Sales (May 4)

   Celebrated for its playful nod to the iconic franchise, May the Fourth is a prime time to score deals on Star Wars merchandise, including LEGO sets, movie collections, and games.

5. Mother's Day Sales (May 8–11)

   Similar to Valentine's Day, Mother's Day sees discounts on popular gift items such as flowers, jewelry, and watches. It's a great opportunity to find thoughtful gifts at reduced prices.

6. Memorial Day Sales (May 22–26)

   Memorial Day kicks off the summer sales season with discounts on mattresses, clothing, appliances, and more. Major retailers like Amazon, Walmart, and Best Buy typically offer extensive sales around this time.

7. Dads and Grads Sales (June 1–15)

   June brings a convergence of graduation and Father's Day sales, offering deals on electronics, furniture, and other big-ticket items. It's an ideal time to snag a new laptop or gaming PC at a discount.

8. 4th of July Sales (July 1–6)

   The 4th of July weekend is known for substantial discounts across various categories, from electronics and appliances to sporting equipment and grills. Last year's sales were comparable to Prime Day and Black Friday.

9. Prime Day (Mid-July)

   Amazon's Prime Day has evolved into a shopping event rivaling Black Friday, with widespread participation from other retailers. Expect significant discounts across numerous product categories. Prime Day 2025 is tentatively set for July 15-16.

10. Labor Day Sales (August 25–September 1)

    After Prime Day, Labor Day sales offer a final chance for back-to-school shopping and discounts on a wide range of products, from mattresses to tech gadgets.

11. October Prime Day Sales (Mid-October)

    Amazon's "Prime Big Deal Days" in October provides another opportunity to catch early Black Friday-like deals. This event typically occurs in the second week of October.

12. Black Friday Sales (November 1–30)

    Black Friday remains the ultimate shopping event, with deals spanning the entire month of November. Expect the best discounts around Thanksgiving and the following Friday, with official sales starting the weekend before.

13. Cyber Monday Sales (November 30–December 5)

    Cyber Monday, once a day for online deals, has grown to match Black Friday in scope. Sales typically begin on the Sunday of Black Friday weekend and may extend through the week as part of Cyber Week.

14. Green Monday Sales (December 8–23)

    Green Monday, initiated by eBay, signals the final push of holiday sales. Expect "last-minute" deals that extend until Christmas Eve.

15. New Year's Sales (December 26–January 1)

    The year ends with New Year's sales, offering discounts on returning items and older tech models. It's an excellent time to find deals on TVs and gaming monitors, especially with CES on the horizon.