AMD's highly anticipated RX 9070 and RX 9070 XT graphics cards, unveiled at CES 2025, will finally arrive in March 2025, according to Radeon Graphics VP David McAfee. While initially absent from AMD's keynote, these RDNA 4 GPUs have since surfaced at various vendor booths (with specifications redacted) and are reportedly already in the hands of reviewers.

McAfee's Twitter/X announcement confirms a March release, promising a diverse global card selection. However, crucial details like pricing and precise specifications remain undisclosed. Industry speculation points to the RX 9070 series competing directly with Nvidia's February-launching RTX 5070 and RTX 5070 Ti in both performance and price.

This late announcement has fueled speculation regarding AMD's strategy. Some believe the delay allows AMD to directly counter Nvidia's offerings, facilitating a more strategic comparison. Others suggest pricing pressures from Nvidia may have prompted the postponement.

The situation highlights the current market landscape: reports suggest Nvidia commands a dominant 88% of the discrete GPU market, leaving AMD with a mere 12%. This significant disparity underscores the pressure on AMD to make a strong showing with the RX 9070 series to effectively challenge Nvidia's market leadership. The lack of clear communication surrounding the launch has, however, created an air of uncertainty and confusion.