Demi Lovato Headlines PlanetPlay's Make Green Tuesday Moves Initiative

Pop star and actress Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves (MGTM) campaign, a series of initiatives supporting environmental causes. This collaboration will see Lovato featured prominently in several popular mobile games.

Lovato's involvement extends beyond simple endorsements. She'll be making in-game appearances in titles including Subway Surfers, Peridot, Avakin Life, and Top Drives, among others. Players can acquire Lovato-themed avatars, with all proceeds benefiting environmental projects.

PlanetPlay's commitment to environmental sustainability is evident through its past collaborations with celebrities like David Hasselhoff and J Balvin. Unlike many fleeting celebrity-driven campaigns, MGTM's broad reach and participation across multiple games suggest a significant potential impact on environmental initiatives.

This partnership offers a triple win: supporting environmental causes, providing fans with engaging content featuring Lovato, and boosting the visibility of participating game developers.

For fans eager to experience Lovato's in-game appearances, this presents a compelling reason to explore these popular mobile titles. For a broader view of top mobile games this year, check out our list of the best mobile games of 2024.