Home > News > Demi Lovato set to headline PlanetPlay\'s latest green initiative, will appear in Subway Surfers and more
Demi Lovato set to headline PlanetPlay\'s latest green initiative, will appear in Subway Surfers and more
Demi Lovato Headlines PlanetPlay's Make Green Tuesday Moves Initiative
Pop star and actress Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves (MGTM) campaign, a series of initiatives supporting environmental causes. This collaboration will see Lovato featured prominently in several popular mobile games.
Lovato's involvement extends beyond simple endorsements. She'll be making in-game appearances in titles including Subway Surfers, Peridot, Avakin Life, and Top Drives, among others. Players can acquire Lovato-themed avatars, with all proceeds benefiting environmental projects.
PlanetPlay's commitment to environmental sustainability is evident through its past collaborations with celebrities like David Hasselhoff and J Balvin. Unlike many fleeting celebrity-driven campaigns, MGTM's broad reach and participation across multiple games suggest a significant potential impact on environmental initiatives.
This partnership offers a triple win: supporting environmental causes, providing fans with engaging content featuring Lovato, and boosting the visibility of participating game developers.
For fans eager to experience Lovato's in-game appearances, this presents a compelling reason to explore these popular mobile titles. For a broader view of top mobile games this year, check out our list of the best mobile games of 2024.
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