Ex-Rockstar Dev: No More GTA 6 Trailers, Hype Sufficient

As anticipation continues to build for more news on Grand Theft Auto 6 following the release of Trailer 1 in December 2023, former Rockstar developer Obbe Vermeij has suggested that he would not release any additional trailers before the game's launch. Vermeij, who served as the technical director for the series until his departure in 2009, nine months after the launch of Grand Theft Auto 4, shared his thoughts on social media.
Rockstar released GTA 6 Trailer 1 to record-breaking viewership in December 2023, but since then, no further assets have been shared. The prolonged wait has sparked a flurry of conspiracy theories among fans, ranging from counting the holes in Lucia’s cell door net and bullet holes in the car from Trailer 1 to analyzing registration plates. The most notable theory, the GTA 6 moon watch, accurately predicted the announcement date of Trailer 1 but was debunked as a hint at the release date for Trailer 2.
So, when will *GTA 6 Trailer 2* be released? According to Take-Two's CEO Strauss Zelnick, fans might need to wait until much closer to the game's release date, currently slated for fall 2025, to see more. However, Vermeij believes that releasing no further trailers would be a strategic move, tweeting, "If it was my call I wouldn’t release any additional trailers. There is more than enough hype around VI and the element of surprise is going to make the release only bigger as an event." In response to a fan's query about announcing the release date without further trailers, Vermeij called it a "boss move."Rockstar's naming of the first trailer as GTA 6 Trailer 1 implies that subsequent numbered trailers are planned. Yet, Vermeij's experience with GTA 4's delay in 2007 suggests that GTA 6's final release decision might be made close to the current target date, possibly around Take-Two's August earnings report.
99 Details in the GTA 6 Trailer - Slideshow
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In an interview with Bloomberg in March, Zelnick discussed the secrecy surrounding GTA 6's release date, stating, "The anticipation for that title may be the greatest anticipation I’ve ever seen for an entertainment property... We want to maintain the anticipation and the excitement." He emphasized the strategy of releasing marketing materials closer to the release window to balance excitement with unmet anticipation.
Mike York, a former animator at Rockstar New England who worked on Grand Theft Auto 5 and Red Dead Redemption 2, believes that Rockstar is intentionally fueling speculation and conspiracy theories. On his YouTube channel, York explained that Rockstar's silence is a deliberate tactic to create mystery and engagement among fans. He noted, "They're reaching and pulling and trying to come up with these really cool theories to decipher when the next trailer will be."
AnswerSee ResultsYork further elaborated that Rockstar's refusal to announce the GTA 6 Trailer 2 release date is a calculated move to keep the community engaged and talking about the game. He said, "This brings the fans together. This is a really cool way to get fans to talk about your game when you’re not releasing anything yet, in-between the times."Zelnick's comments suggest that if GTA 6 Trailer 2 does exist, it might not be released until closer to the game's fall 2025 release date, barring any delays. As fans eagerly await further developments, they can explore IGN's coverage on various topics related to GTA 6, including insights from former Rockstar developers and discussions on the future of GTA Online and the potential performance of GTA 6 on the PS5 Pro.
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