Krafton, the South Korean gaming giant, proudly announced that their latest title, inZOI, has shattered sales records by selling 1 million copies within just one week of its Early Access launch on Steam. This marks the fastest sales milestone ever achieved by any game published by Krafton.

Launched on March 28, inZOI, a life simulation game that rivals The Sims, quickly made headlines. However, it wasn't just for its impressive sales. Players discovered a controversial feature allowing them to run over and kill children in-game. Krafton promptly addressed this issue, labeling it an "unintended bug" and swiftly issuing a patch to remove it.

Despite this early controversy, inZOI has garnered a 'very positive' user review rating on Steam. The game also saw a peak of 175,000 concurrent viewers on Twitch, securing the third spot in the Games category. Remarkably, inZOI soared to the top of Steam’s Global Top Sellers List just 40 minutes after its release.

The in-game user-generated content platform, Canvas, also saw tremendous engagement, with over 1.2 million participants on launch day and more than 470,000 pieces of content uploaded.

IGN's Early Access review of inZOI scored it a 6/10, praising its visual appeal and ambition but noting a lack of depth at launch.

Krafton attributes inZOI's success to its robust pre-launch marketing and ongoing community engagement, which have helped build trust and momentum. The global showcase and demo build were particularly effective in generating high interest, according to Krafton.

CEO CH Kim expressed gratitude and excitement about introducing inZOI to a global audience via Early Access, committing to continued communication with players and nurturing inZOI as a long-term franchise IP.

inZOI's Best and Most Cursed Creations

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Looking ahead, Krafton plans to roll out future updates that will include new content, mod support, and new cities. All updates and DLC will be free until the game's full release. In response to player feedback, Krafton has committed to applying quick fixes through hotfixes throughout April. The company acknowledges the scale of inZOI’s global community as a "next-level experience" and admits to navigating some trial and error in optimizing communication with players.