LEGO CEO Niels Christiansen has unveiled ambitious plans to significantly expand the company's digital footprint, with a key focus on developing video games. This expansion will involve both in-house development and strategic partnerships. Christiansen stated, “We are confident that, as long as we operate under the LEGO brand, we aim to create experiences for children of all ages across both digital and physical platforms. Developing games internally is something we are actively pursuing.”

This strategic shift doesn't preclude continued licensing agreements with third-party developers. Recent reports, such as Jason Schreier's announcement of a new LEGO game in development at TT Games (likely tied to a Warner Bros. franchise), exemplify this continued collaboration.

Image: steamcommunity.com

LEGO's existing gaming presence is substantial. The hugely popular LEGO-themed mode in Fortnite, a collaboration with Epic Games, stands as a testament to the brand's success in the digital realm. The long-standing partnership with TT Games has yielded a prolific series of adventure games over the past two decades. While new projects from TT Games have been relatively quiet recently, speculation points towards a new LEGO Harry Potter game, potentially inspired by the commercial triumph of LEGO Star Wars: The Skywalker Saga.

Further diversifying its gaming portfolio, LEGO partnered with 2K Games to release LEGO 2K Drive, a racing game launched last year, demonstrating the brand's adaptability and reach within the gaming industry.