Kadokawa, now majority-owned by Sony Group, sets ambitious goal of 9,000 original IP publications annually. This represents a significant increase from their 2023 output and is detailed in their medium-term management plan, projecting 7,000 titles by fiscal year 2025.

Sony's Strategic Investment

Sony's substantial investment, securing a 10% stake, fuels Kadokawa's expansion strategy. President Takeshi Natsuno, in an interview with Nikkei, outlined plans to leverage Sony's global distribution network to increase international reach.

Expanding the Workforce and IP Portfolio

To support this ambitious publishing goal, Kadokawa plans to expand its editorial staff by 1.4 times, aiming for approximately 1,000 employees. This strategic workforce increase aims to enhance efficiency and prevent staff burnout.

Media Mix Strategy and Synergies

Kadokawa intends to implement a comprehensive "media mix strategy," adapting successful IPs into anime, games, and other media formats. This approach aims to maximize the potential of each IP and generate significant revenue streams. The partnership with Sony, which owns Crunchyroll, opens doors for greater anime adaptations and global distribution.

A Strong IP Foundation

Kadokawa's extensive IP library, including titles like Bungo Stray Dogs, Oshi no Ko, and The Rising of the Shield Hero, provides a solid foundation for this ambitious expansion. Their portfolio also extends to popular video games developed by studios under the Kadokawa umbrella.

This collaboration aligns with Sony's broader multimedia strategy, encompassing live-action adaptations, anime co-productions, and international distribution. The partnership promises significant growth for both companies.