Sony's Kadokawa Investment Sparks Goal of 9000 Original IPs Per Year
Kadokawa, now majority-owned by Sony Group, sets ambitious goal of 9,000 original IP publications annually. This represents a significant increase from their 2023 output and is detailed in their medium-term management plan, projecting 7,000 titles by fiscal year 2025.
Sony's Strategic Investment
Sony's substantial investment, securing a 10% stake, fuels Kadokawa's expansion strategy. President Takeshi Natsuno, in an interview with Nikkei, outlined plans to leverage Sony's global distribution network to increase international reach.
Expanding the Workforce and IP Portfolio
To support this ambitious publishing goal, Kadokawa plans to expand its editorial staff by 1.4 times, aiming for approximately 1,000 employees. This strategic workforce increase aims to enhance efficiency and prevent staff burnout.
Media Mix Strategy and Synergies
Kadokawa intends to implement a comprehensive "media mix strategy," adapting successful IPs into anime, games, and other media formats. This approach aims to maximize the potential of each IP and generate significant revenue streams. The partnership with Sony, which owns Crunchyroll, opens doors for greater anime adaptations and global distribution.
A Strong IP Foundation
Kadokawa's extensive IP library, including titles like Bungo Stray Dogs, Oshi no Ko, and The Rising of the Shield Hero, provides a solid foundation for this ambitious expansion. Their portfolio also extends to popular video games developed by studios under the Kadokawa umbrella.
This collaboration aligns with Sony's broader multimedia strategy, encompassing live-action adaptations, anime co-productions, and international distribution. The partnership promises significant growth for both companies.
-
Seekers Notes: Hidden ObjectsEmbark on a thrilling adventure with Seekers Notes, an enthralling quest game set in the enchanting world of the Victorian era. As you dive into this captivating experience, you'll solve intricate puzzles, hunt for hidden objects, and complete quests to unravel the secrets shrouded by the mysterious -
ClipboardClipboard MOD APK is the ultimate time-saving tool that revolutionizes the way you copy and store text. Say goodbye to the tedious task of retyping text and hello to a more efficient way of working. With this app, you can quickly copy any text and organize it neatly for future use, boosting your pro -
Mining FeverWelcome to Mining Fever, the ultimate mobile app that blends the excitement of mining with intense combat! Dive into an unparalleled adventure as you navigate through perilous underground mines teeming with fantastical creatures. The deeper you venture, the more challenging the monsters become, heig -
Unscrew JamWelcome to Unscrew Jam: Pin Nuts Puzzle – a game that transforms the sorting of screw pins into a colorful adventure! Immerse yourself in a vibrant world where wood nuts and bolts, screw pins merge into captivating challenges and excitement. Each level introduces a new obstacle, making it an addicti -
JohnManStep into the shoes of Johnman, the ninja on a mission of vengeance, in the heart-pounding 3D action game, "Johnman: Ninja Vengeance." Thrust into a world shrouded in darkness, you embody the ultimate ninja, a shadow warrior fueled by an unquenchable desire for revenge. A ruthless assassin syndicate -
Super Clean-Master of CleanerIntroducing SuperClean-Master, the ultimate cleaning tool designed to revolutionize your phone's performance! With SuperClean-Master, you can effortlessly remove junk files, reclaim valuable storage space, and enjoy robust antivirus protection. This powerful app meticulously analyzes your storage, e
