When Is the Best Time to Buy LEGO Sets?
Unlocking LEGO Savings: A Guide to Maximizing Your LEGO Budget
For years, adult LEGO enthusiasts (AFOLs) were a niche community. LEGO catered to them with occasional Creator Expert sets, but the focus was primarily on children. That's changed dramatically. LEGO has successfully transitioned its brand, making building with bricks a mainstream hobby for all ages. While classic modular buildings remain, the company now offers intricate replicas of movie props, functional amusement park rides, luxury car models, and much more. These sets are designed less for playful interaction and more for display, to be admired as works of art.
This expansion, however, comes with a price increase due to higher piece counts and licensing fees for franchises like Disney, Marvel, Star Wars, Nintendo, and Minecraft. While prices can be substantial, savvy shoppers can still enjoy LEGO without breaking the bank. The key is strategic purchasing.
LEGO maintains premium pricing and retires sets rather than discounting them. However, certain times of year offer significant savings opportunities:
Double Insider Points and Beyond
The LEGO VIP program, now rebranded as LEGO Insiders, is a free loyalty program offering various benefits, including early access to exclusive sets. The primary advantage is Insider points earned on purchases from LEGO.com or official stores. In the US, each dollar spent earns 6.5 points, redeemable at a rate of 130 points per dollar. However, double (and sometimes triple or quadruple) points promotions significantly boost savings. Monitor LEGO's social media for announcements of these promotions.
Prime Shopping Events
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Black Friday and Cyber Monday: LEGO participates heavily in these sales. Expect significant point multipliers (3x or even 4x) on select sets. Check LEGO's website for 2025 details.
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Amazon Prime Day (July & October): Amazon Prime Day consistently features attractive LEGO deals. Prime members can access discounts on a wide range of LEGO sets.
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Holiday Weekends: Three-day weekends surrounding federal holidays (Presidents' Day, Labor Day, Memorial Day) often see discounts at both official and third-party retailers.
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Third-Party Retailers: Amazon, Target, Walmart, Barnes & Noble, and Best Buy stock LEGO. Check these retailers for their own Black Friday and Cyber Monday deals. Note that Insider points are generally not redeemable at these locations except Target (at a lower exchange rate).
Gifts with Purchase (GWPs)
LEGO frequently offers GWPs, providing a free set with purchases exceeding a certain amount. These change regularly, so check current offers before buying. Insider's Weekend often features unique GWPs.
May the 4th Be With You!
Star Wars Day (May 4th) consistently offers excellent LEGO deals and often features new Collector Series releases and increased Insider point multipliers.
Planning for Savings
By staying informed about sales and promotions, you can significantly reduce the cost of your LEGO hobby. Careful planning allows you to enjoy your passion without the financial burden.
See it at Amazon!
See it at Amazon!
See it at Amazon!
See it at Amazon!
See it at Amazon!
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See it at Amazon!
See it at Amazon!
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