Celebrating 25 Years of Xbox and Halo: Future Plans Unveiled

With the 25th anniversary of both the original Halo game and the Xbox console fast approaching, Xbox has confirmed that significant celebratory plans are underway. This announcement came during a recent interview where Xbox also discussed its expanding business strategy, particularly in licensing and merchandising.

Xbox's Expanded Licensing and Merchandising Strategy

Xbox's head of consumer products, John Friend, spoke with License Global Magazine about the company's achievements and future plans. He highlighted the success of its major franchises, including Halo, and emphasized Xbox's increased focus on licensing and merchandising, mirroring the successful cross-media expansions seen with franchises like Fallout and Minecraft (TV and movie adaptations). Friend confirmed that "plans are being built" for the 25th anniversary celebrations of both Halo and the Xbox console, noting the rich history and dedicated communities surrounding these properties. Specific details about these plans remain undisclosed.

Halo's Impact and Future

Halo's 25th anniversary falls in 2026. The franchise has generated over $6 billion in revenue since the launch of Halo: Combat Evolved in 2001. Beyond its financial success, Halo holds immense historical significance for Xbox, serving as the console's launch title. The franchise has expanded into novels, comics, films, and most recently, the critically acclaimed Paramount+ TV series.

Friend emphasized a strategic approach to franchise celebrations, stating the importance of understanding each franchise and its community to create truly additive experiences for fans. He highlighted Xbox's diverse portfolio and the need for a thoughtful approach to its development.

Halo 3: ODST's 15th Anniversary

Separately, Halo 3: ODST recently marked its 15th anniversary with a commemorative 100-second YouTube video reflecting on the game's impact and legacy. The video celebrates the game's enduring popularity and its place within the Halo: The Master Chief Collection, which also includes Halo: Combat Evolved Anniversary, Halo 2: Anniversary, Halo 3, Halo: Reach, and Halo 4. The collection is available on PC.